Fruit of the Loom Guys

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Fruit of the Loom Guys on steen.
Fruit of the Loom Guys on steen.

Fruit of the Loom Guys are essentially mascots for the underwear company Fruit of the Loom. These characters are men dressed as human-sized fruit: purple and green grapes, an apple, and a leaf whose color changes with the seasons.

One commercial with the Fruit Guys won one of the best ad spots for 2004 from Ad Week.

There have been 3 recent music video style commercials with The Fruit Guys:

  • You Can't Over-Love (Your Underwear), a country style song.
  • Blue, a britpop style song, in the style of Coldplay's "Yellow". A 2 minute long version is available from the official site.
  • Dream, a song in the style of The Ink Spots, also in the style of Chanel ads from the 1980s.

The official Fruit Guys site lists another song called, "There's a New Loom Out Tonight". It is unknown if this is a jest or an upcoming production.

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