Froggy (brand)
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Froggy is a brand name used for a variety of radio stations in numerous broadcast markets in the United States, most of which are country music formatted stations. Although the frog logo is shared among these stations, most of these radio stations are not associated with each other. That being said, the "Froggy" branding is particularly common among country stations currently or formerly owned by Forever Broadcasting.
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[edit] General Theme
The Froggy branded radio station uses jargon that usually refers to a frog, such as where the frog lives (in a pond), how a frog moves (hops), what noise a frog makes (cricket or ribbit), and other words that are related to frogs, such as "amphibian".
Examples of the "Froggy" theme use words like the following:
- "In The Pond" (from Froggy 98 in Omaha, NE)
- "Hop"
- from Froggy 98 in State College, referring to "Hoppy Valley" for "Happy Valley"
- from Froggy 98 in Lincoln, referring to "Hop Line" for "Help Line"
- "Frog Cast" and "Froggy Fotos" for weather forecasts and photos (from Froggy 103.7 in Murray, KY)
- "Ann Phibian", "Jimmy Hoppa", "Splash", "Antoadio Banderas" and "Cricket", names of "frog jocks" from Froggy 103.7 in Murray, KY While "Pollywogg", "Hoppin' Harvey", "Cricket" and "James Pond" are the frog jocks at Froggy 104.1 in Jackson, TN
- Annie Croakley, David Hopperfield, Cricket, Joey Buttafroggo, Bean Pole, I. B. Green, Elvis Frogsley, Catfish Crawford are names of some frog jocks past and present from Big Frog 104 in Utica, NY
- "Local Hoppenings" for local happenings
- An occasional "ribbit" between songs
- The morning show wishes people a "Hoppy Birthday"
- Listeners are encouraged to "give us a ribbit on the hoplines"
- Big Frog 104 in Utica, NY used to close out it's weather "frogcast" with a jingle that sang "you sing 10 songs in a row and you're such a good friend of mine," to the tune of the song "Jeremiah Was a Bullfrog"
- Froggy 104 in Jackson TN celebrated 'GroundFROG Day' February 2nd, with the Froggy mascot emerging from a camoflauge 'habitat'. The day was proclaimed "Official GroundFROG Day" by the City & County Mayors at the live broadcast event.
- Hopalong Cassidy, Anne Phibian, Hoppy Gilmore, Wade N Pool, Lilly Pad, and Marina Bay. On Fargo,ND's Froggy 99.9 [KVOX]
[edit] Froggy Logo
For the most part, the logo of a "Froggy" branded radio station is generally the smiling green frog. The font, color, position and angles can vary, however, the frog is generally green with a red tongue. The below logo was taken from Froggy 103.7 in Murray, KY.
The variations on the logo include the radio station's frequency or whether they are referred to as "Frog", "Big Frog", or "Froggyland".
[edit] See also
- Cat Country, a similar brand of country used by Citadel Broadcasting.
- KISS-FM, is also a brand of CHR/Pop (Top 40) radio stations, where unless they were under Clear Channel Communications, each individual station is independently operated.
- The Fox, is also a brand of mainly classic rock radio stations, where unless they were under Clear Channel Communications, each individual station is independently operated.
- Jack FM and Bob FM, are both a brand of radio stations that play a large variety of music from the 70's, 80's, and 90's.
- ESPN Radio, is also a brand of radio stations, where they are generally tied to the same set of broadcast programs, but are not all necessarily owned by the same operator. Most local broadcasts of these stations have nothing to do with the national network.