Franklin Planner

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The Franklin Planner is a time management system marketed by the [.] company, created by Hyrum W. Smith and promoted by Stephen Covey. Physically it consists of a ring binder into which are placed specially designed loose leaf pages. Divided by monthly tabs between the pages and accepting a wide variety of specialized accessories and inserts, the core idea behind the Franklin Planner is to consolidate one's tasks and appointments along with personal records into a specific place, methodically eliminating "floating pieces of paper."

Named for Benjamin Franklin who famously kept a small private book, the planner comes in five sizes Monarch, Classic, Compact, Pocket and Micro. The standard daily section of the planner has two pages per day and has areas for a prioritized task list, agenda of appointments and a daily record of events (diary) page. A key section at the rear of the book contains addresses. Other inserts include ledger sheets for tracking finances or vehicle mileage, exercise logs and other individualized reference materials. A core technique to the Franklin Planner system is to begin each day with fifteen minutes of "solitude and planning."

FranklinCovey markets the planner heavily to government and corporate workers in the United States, with a business strategy which creates revenue from sales of seminars, books, stationery and luxury-grade accessories.

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