Frankie magazine

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Frankie magazine
Issue 13 (Oct/Nov 2006) of Frankie magazine
Editor	Louise Bannister
Categories	Women, Culture, Style, Fashion
Frequency	Bi-monthly
Publisher	Morrison Media
First Issue	2004
Country	Australia
Language	English
Website	www.frankie.com.au
ISSN	unknown

Frankie magazine is a bi-monthly, Australian young women’s magazine, published by Morrison Media. Frankie was launched in October 2004 by editor Louise Bannister and creative director Lara Burke (formely of Morrison's now defunct teen title, Chik magazine).

The magazine has rapidly burgeoned during its considerably short lifespan, garnering local prestige and a global readership of some 136,000. The magazine's rapid success and immense popularity can be largely attributed to its ability to capture the intelligent, 20-something demographic, known to otherwise disregard mainstream women's titles. Although the magazine is marketed as a women's title, demographic studies have shown 26.7% of the readership to be male[1].

Frankie is recognised for its amusing, often biting articles, most notably by its senior writers, Mia Timpano, Benjamin Law, Edmund Burke and Marieke Hardy, who collectively drive the "voice" of Frankie magazine, which is characteristically sharp, witty and anecdotal.

Frankie is celebrated for its inspirational interviews with "everyday" people. For issue 13, Timpano conducted a series of unusual and powerful interviews with young female victims of torture from Iraq and Sudan.

The magazine's reputation has also attracted celebrity writers, such as indietronica singer-songwriter Sarah Blasko.

Frankie is noted for its cute, fetching design, consistently featuring Polaroid camera photography, poster artwork and a strangely beautiful but unknown young woman on each cover. Featured artists have included Abbey McCulloch and Catalina Estrada.

[edit] Recognition

In April 2006, FHM magazine named the Frankie editorial team one of the "30 Most Influential Australians Under 30".
In mid-2005, distinguished Australian design title Empty magazine named Frankie as "stylish", "inspiring", and themselves its "biggest fans".