Fine Fare

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Fine Fare was the name of a chain of supermarkets in the United Kingdom until the late 1980s. It was famous for its Yellow Pack budget own-label range, probably one of the first store sub brands or tertiary brand names in the UK.

The Melias chain of small supermarkets or what are called today convenience stores was part of the Fine Fare group.

The company was acquired by Associated British Foods in 1963. [1] Fine Fare's corporate headquarters were in Welwyn Garden City.

In the mid-1980s, ABF sold the company to The Dee Corporation (then trading as Gateway, nowadays known as Somerfield) as one of a series of acquisitions Dee made around that time [2] including the Woolco and Carrefour hypermarket chains. Following this, all Dee's newly-acquired stores were rebranded as Gateway or closed, and the Fine Fare name disappeared.[3] By the end of the decade, Fine Fare stores had disappeared from Britain's high streets and shopping malls.

[edit] Trivia

• During the 1980s Fine Fare was the sponsor of the Scottish Football League.
• Fine Fare's motto/tagline on its adverts was "Fine Fare that's Fine by Me!".
• Kathy Secker fronted the adverts.
• Fine Fare is name-checked (among others) on the track Aisle of Plenty, from Genesis' 1973 album Selling England by the Pound.

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