Talk:Fictional brands
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Another reason for a fictional brand occurs when a radio disk jockey, most often in a top-40/patter format, goes to a sponsor break and suddenly realizes he can't find the ad copy on his desk. To avoid "dead air", they would create a fictional brand. You rarely if ever hear this any more because of automation and voice tracking, but it was common in the '50's, '60's and into the '70's. One fictional brand that may have been used as sort of an industry inside joke was Glinkman's Phloms. "If you need Phloms, you need Glinkman's!"
