Fever 104 FM

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Fever 104 is a radio station, broacasting in Delhi and Mumbai, India.

It broadcasts at 104.0 Megahertz in Delhi, Mumbai, Bangalore and Kolkata. The format is a mix of Hindi Bollywood hits, Indipop and English music.

It started broadcasting in Delhi on October 30, 2006. Unlike the other Indian radio stations, Fever 104 has a consistent format all day long. Their theme is "Its all about the Music" thus implying that they will be playing more music than any other FM radio stations presently in town.

Fever 104's Delhi crew consists of RJs Paran, Lokesh, RJ Prateek, Rhicha, Priyanka, and Aoneha. As the radio station is relatively new, they are running campaigns to popularize it in the city, one of which is the 'Fever bolo contest'. Apart from this some of their programmes have active listener participation, popular among them being 'Fever hot 20 countdown'. They also give hourly weather and news updates.

In Mumbai, Fever 104 is becoming extremely popular. The RJs in Mumbai have cool nicknames. They are Prachi, Kavita (Uptown girl), Rima (Angel eyes), Divya (Dancing queen), Rohini (Material girl), Ridhun and Abhinav (Hotstepper). They play "40 minutes of non-stop music" all day long. Fever 104 is one of the stations that plays a mix of English as well as Hindi songs 24/7.

In Bangalore, Fever 104 has been on air since January 2007. It formally launched on March 6th 2007 but havent yet put any RJs onair. They play back-to-back music with very few ads. In fact, they promise to play 40 minutes of non-stop music every hour. It is headed by the very popular ex-RJ from Radio City, Darius Sunawala (also know as Dowrieus) and it is rumoured to also have RJs Fiona, Rohit Jayakaran and Jimmy Xavier to be joining soon.

It is owned by HT Music and Entertainment and Virgin Radio.

[edit] See Also

List of Mumbai radio stations

[edit] External link

Fever 104 FM website

[edit] Sources

http://www.vulturo.com/2007/01/fever-104-fm-in-mumbai

http://gombar.in/104-fm-launched-in-delhi

http://blog.sajithm.com/index.php?p=325

http://hoezay.blogspot.com/2007/01/virgin-radio-international-launches-in.html