Fashion brands (cigarettes)

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Historically considered a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed towards ladies who see the use of these brands as a way to increase or enhance their sexual appeal. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by slimness and added length over traditional brands of cigarettes.

These brands include decorative ones like Eve, marketed strictly toward women like Virginia Slims, or as evening-out styles like Sobranie Cocktail or Sobranie Black Russian.

In the 1980s and early 1990s, manufacturers created longer, 164 millimeter versions of several ladies' cigarettes, an example of which can be seen in the Madonna video Vogue. However, finding only a small niche market, the machines that produced them have since been dismantled.

With the anti-smoking movement in the United States, cigarette manufacturers have turned to Asia, where there is a distinct market for female oriented brands, and to the nouveau riche in Russia.