Fallon Worldwide
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Fallon Worldwide is an international advertising agency headquartered in Minneapolis. Fallon operates a micro-network with offices in: London, Singapore, Hong Kong, São Paulo and Tokyo.
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[edit] History
Fallon was founded in 1981 on the premise of outsmarting the competition rather than outspending them. In 1984 it was named agency of the year by Advertising Age, the first of several such awards that it has won in its history. Fallon has also won more creative awards than any other agency in the world, including print campaign of the decade for the 80s and the 90s, and the first Cannes Grand Prix Titanium Cyber Lion that was created specifically to honor BMWFilms.
In 1998, Fallon embarked upon a global expansion program to serve its multinational clients. In 2000, Fallon transformed itself: inventing connection planning and building a digital communications group, to prepare for the rapidly changing consumer and media landscape.
[edit] The Present
In addition to managing the brands of clients like Citi and United around the world, Fallon has also become a specialist in creating non-traditional branded content like “BMW Films”, the Archipelago “Open Show” and “Press The Green Button” for Microsoft.
[edit] Famous Campaigns
- Rolling Stone “Perception/Reality”
- Time Magazine “Red Border”
- MTV “Jukka Brothers”
- Lee Jeans “Buddy Lee”
- Holiday Inn Express “Stay Smart”
- EDS “Cat Herders”
- BMW “BMW Films”
- Skoda “It’s A Skoda Honest”
- Citi “Live Richly”
- United “It’s Time To Fly”
- Virgin Mobile “Chrismahanukwanzakah”
- Sony “Balls”
- PBS - "Be More" campaign
- Amazon - "Amazon Theatre" short films
