Fallen Footwear
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| Fallen Footwear | |
| Type | Public Foundation |
|---|---|
| Founded | 2000 |
| Headquarters | Carlsbad, California |
| Key people | Jamie Thomas, Founder; Chris Cole Billy Marks |
| Products | shoes, apparel |
| Website | Fallen Footwear |
Fallen footwear is a skateshoe company started by the renowned skateboarder Jamie Thomas. It is part of the Black Box Distribution family.
Contents |
[edit] The beginning of Fallen footwear
Jamie Thomas proposed the brand to the owners of DC, Ken Block and Danny Way, who proved interested in the idea. Thomas went on to design a name and logo, and came up with some initial ideas. Everything was approved of before production. As Thomas had paid for all the trademarks, he in effect owned the company, and licensed it to DC. However, when Quiksilver bought DC, Thomas was given the option to either sell Fallen to Quiksilver, or to transition the brand out of DC. Having no interest in selling the company, he chose the latter option, and Fallen became an independent brand.
[edit] The Name
Jamie Thomas stated "I wanted the company and the riders to inspire kids and be like a movement of unlikely people coming up. Fallen just seemed to be the perfect name for that mission. It seemed kind of negative at first, so we made sure "Rise with the Fallen" was on everything we made."[1]
[edit] Alternative Names
Other name ideas before the name Fallen was chosen:
- Tribute
- Patriot
- Liberty
- Armee
[edit] Fallen today
Fallen now sponsor a team of eight skateboarders, including Jamie Thomas, Matt Bennett, Josh Harmony, Chris Cole, Tommy Sandoval, Billy Marks and Tony Cervantes. The company has a large range of shoes, including many signature models, and also sell a variety of apparel. Fallen's first skate video is currently in production. The company's slogan is 'Rise With The Fallen'. Or RxWxTxFx as seen on clothing and griptape.
[edit] External links
[edit] References
- ^ "150 Things You Didn't Know About Skate Shoes"
