Fáilte Ireland

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Ireland Portal

Fáilte Ireland ("Ireland Welcomes"), is the National Tourism Development Authority of the Republic of Ireland. This authority was established under the National Tourism Development Authority Act of 2003 and replaces and builds upon the functions of Bord Fáilte, its predecessor organization.

The goal of Fáilte Ireland is to provide strategic and practical support in developing and sustaining Ireland as a high-quality and competitive tourist destination. Fáilte Ireland works in partnership with tourism interests to support the industry in its efforts to be more profitable and to help individual tourist enterprises enhance their performance.

Its activities fall into four areas:

Tourism Marketing: provides marketing support and a range of cost-efficient promotional opportunities for Irish product providers, marketing groups, tour operators, handling agents, and other tourism interests as well as visitor services to consumers. Fáilte Ireland's "Festivals and Cultural Events Initiative" and "Sports Tourism Initiative" fall under this heading.
Training Services: provides education and advice for people working in the tourism industry including training unemployed adults and assisting them back into the workforce.
Product Development: provides support for selective capital investment in tourism product through grant-aid and tax incentive schemes and encourages new and innovative products and areas of service.
Research and Statistics: provides overviews of tourism performance and profiles all aspects of tourism development to provides a knowledge base to guide industry development and services.