Extreme Pizza

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Extreme Pizza, Inc.
Type Private
Founded 1994
Headquarters San Francisco, California
Industry Restaurant
Products Pizzas, Sandwiches (main)
Website http://www.extremepizza.com

Extreme Pizza is a privately-held pizza restaurant franchise chain founded by Todd Parent[1] and Michael Pastor[2] in 1994 in San Francisco, California[2]. The chain currently includes over 30 locations in the United States. Most franchises are located in Northern California, as well as other states including Colorado, Texas, Virginia and Washington.[3] Parent plans to open 20+ stores in Southern California.[4]

Extreme Pizza primarily sells pizza; other menu items include calzones, sandwiches, and salads.[5] Pizza toppings include roasted walnuts, marinated artichoke hearts, and hummus,[6] with creative names such as "Holy Cow", "Peace in the Middle East", and "Pandora's Box".[6] Unlike many pizza restaurants, toppings and cheese are added above the sauce.

Most restaurants have decor of extreme sports, such as photographs of extreme athletes and benches made out of snowboards.[7][6] In keeping with its extreme sports theme, Extreme Pizza was an early sponsor of the X Games.[8] According to the Seattle Times, Extreme Pizza is "lauded within the business world for its enlightened corporate policies and savvy extreme-sports sponsorships".[9]

The restaurant chain was recognised by the San Francisco Business Times as one of the fast-growing companies in the San Francisco Bay Area for four consecutive years (2000–2003)[10] and by Inc. magazine as one of the fastest-growing in the United States for three years (2001–2003).[11][12][13] Extreme Pizza won an award of "Best Pizza in San Francisco" in 1998.[14]

Pizzas cost $6 to $25.[15] Extreme Pizza offers online ordering, take-and-bake, and delivery,[16] and some locations also offer catering.[17]

[edit] References

  1. ^ Hughes, Robert J.. "Never Stop Learning", The Wall Street Journal, 2002-08-16. Retrieved on 2007-03-03.
  2. ^ a b Saekel, Karola. "What's new", The San Francisco Chronicle, 1994-09-21. Retrieved on 2007-03-06.
  3. ^ Grobaty, Tim. "What's hot!: Extreme reigns supreme", Long Beach Press-Telegram, 2006-11-17. Retrieved on 2007-03-06.
  4. ^ Jergler, Don. "New eatery takes pizza to the extreme", Long Beach Press-Telegram, 2004-05-03. Retrieved on 2007-03-06.
  5. ^ Mulson, Jen. "Extreme-ly good pizzas satisfy fed-up GO! staffers", The Gazette (Colorado Springs), 2002-08-02. Retrieved on 2007-03-06.
  6. ^ a b c Northrop, Jane. "Extreme Pizza satisfies Pacifica customers", Pacifica Tribune, 2006-11-26. Retrieved on 2007-03-06.
  7. ^ Paterik, Stephanie. "X-actly what Gilbert taste buds longed for", The Arizona Republic, 2003-05-10. Retrieved on 2007-03-06.
  8. ^ Yacoubi, Omar. "'Extreme' addition to local pizza scene", The Commonwealth Times, 2005-10-03. Retrieved on 2007-03-03. (a free-access version is available here
  9. ^ Robinson, Kathryn. "Daring combinations make sense to the taste buds", The Seattle Times, 2005-08-12. Retrieved on 2007-03-06.
  10. ^ San Francisco Business Times (2002)
  11. ^ Inc. (2001)
  12. ^ Inc. (2002)
  13. ^ Inc. (2003)
  14. ^ Rodriguez, Robert. "Taking Pizza to an Extreme - Fresno pizza place opens with ultimate sports theme", The Fresno Bee, 2001-12-29. Retrieved on 2007-03-06.
  15. ^ Dronfield, Joanne. "Extreme Pizza", Marin Independent Journal, 2005-09-08. Retrieved on 2007-03-06.
  16. ^ Hill, David. "Holy Cow! Extreme Pizza comes in a Pandora's Box", The Modesto Bee, 2005-02-21. Retrieved on 2007-03-06.
  17. ^ Noda, Debbie. "Extreme Pizza aims outside food stratosphere", The Modesto Bee, 2006-04-21. Retrieved on 2007-03-06.

[edit] External links

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