Evo Magazine

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100th issue

EVO is a British automobile magazine dedicated to performance cars, from hot hatches to supercars. The first issue was produced in November 1998 and it publishes monthly. The EVO offices are situated in Wollaston, Northamptonshire.

Much of what EVO is today has evolved from the acclaimed monthly motoring magazine Performance Car. Writers such as Richard Meaden, John Barker, and Peter Tomalin are some of the familiar faces carried over from those who made Performance Car such a highly regarded magazine amongst the enthusiasts. Jeremy Clarkson also made a name for himself among the Performance Car road test familiars. The late Russell Bulgin also contributed his eloquent prose to the magazine.

Owned by Dennis Publishing and going by the tag-line "The thrill of driving", EVO attempts to immerse the reader in the driving experience of any particular car, and all other aspects are considered secondary to this all emotive 'drive'. While hard data is accumulated in the form of lap-times (for which EVO regularly uses Bedford Autodrome), cornering speeds, and straight-line performance figures, the subjective nature of the driving experience is the paramount factor by which cars are graded by EVO.

Many prominent members of the automotive industry have made contributions to EVO, including Gordon Murray, Jeff Daniels, and occasionally Rowan Atkinson.

There are also International editions of EVO, which are a little different from the original. Some of these include the Italian, Eastern European and Philippine editions. These meet once a year, usually in Monte Carlo where each editions editors get to meet with their counterparts from other countries. Editors & writers of the international editions are usually invited for test drives by many performance car companies, from major marques such as Porsche, to small supercar builders such as Pagani and Gumpert.

[edit] The 'other' contributors

In addition to the names above, it is worth noting that EVO occasionally makes reference to the term 'friends of EVO'. Some of these individuals submit contributions to the magazine, in the form of submissions outlining their experience with their own motorcars. Current such vehicles include the Porsche Carrera GT and Lamborghini Murciélago. This is a slightly different take on the 'fleet' theme often adopted by motoring publications, as the vehicles featured are often press-demonstrators, and therefore are loaded to the gunwales with all manner of upgrades and options.