Esure

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The correct title of this article is esure. The initial letter is shown capitalized due to technical restrictions.

esure is an internet and telephone based insurance company based in Reigate, Surrey, England. It also has offices in Manchester and Glasgow. It is a part of the HBOS Group which also includes the Bank of Scotland and the Halifax. esure was founded in 1999 by Peter Wood (not the musician), who also launched the Direct Line insurance company for the Royal Bank of Scotland.

esure is now one of the largest insurance providers in the UK offering car, home and travel insurance, as well as personal loans. The company focuses on lower risk customers, and only takes customers with a current no claims bonus for its car insurance products.

esure is also known for its high profile commercials with Michael Winner, used from 2002 to 2005. The adverts spawned the phrase, Calm down dear, it's only a commercial, and even a remixed version of the advert [1], created by JAKAZiD as part of his advert remixes (see also Cillit Bang). These were then replaced with the Mr. Mouse cartoon character narrated with a male American accent. There has, however, been a resurgence of esure's use of Michael Winner in its commerical endeavours.