Ericaamerica
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ericaamerica is an Australian Menswear label started by Erica Wardle and Lucas Bowers in 2001. The label won the prestigious Mercedes Start Up Award in its inaugural year. ericaamerica is known for its sharp technical cuts and classical old world style which has been referred to, by critics, as "uber masculine" . The label presented the first all menswear individual collection show in the history of Mercedes Australian Fashion Week, and was the first Western Australian label to do runway at New York Fashion Week in September of 2005. in the same year the label launched its first range of clothing for women: "Dressage by ericaamerica". An instant hit both in Australia and overseas the line was a featured show on the UK Vogue website and is now stocked in stores around the world. Designers Erica Wardle and Lucas Bowers were trained in theatre costuming and fine arts respectively and bring to their clothing a background in theatrical costuming, dance costuming and a variety of other art practice. The label is still continually engaged in these projects having most recently created costumes for the show "Bio Kino: The Living Screen" by internationally renowned Bio-art collective SymbioticA. ericaamerica also has a strong reputation as a favorite among bands and musicians.
