Enyce

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Enyce is an American hip hop fashion label owned by Liz Claiborne Incorporated [1]. The label was established in New York City in March of 1996 by Evan Davis, Lando Felix and Tony Shellman. The three co-founders had originally met while working for Seattle-based clothing brand International News [2]. Liz Claiborne acquired the company in February of 2004 for $114 million from Sports Brands International [3].

Contents

[edit] Clothing lines

  • Enyce
  • Lady Enyce
  • eno
  • lady eno
  • eno kids
  • eno seniors
  • eno mako

[edit] Pronunciation

  • Enyce is pronounced eh-NEE-chay. It is often mistaken as en-why-see. (as in New York City) or En-Ice [4]

[edit] References in popular culture

  • In the movie Austin Powers in Goldmember, Doctor Evil and Mini-Me are seen rapping in a full Enyce wardrobe.
  • Rapper Kanye West once used this brand in a song that was only released through the mixtape circuit. The song is "You're My Type" and the line is "She asks "Is that pronounced N-Y-C?"/ Naw, that's uh-neech."

[edit] External link

[edit] References

  1. ^ http://www.lizclaiborneinc.com/ourbrands/brand_enyce.htm
  2. ^ http://www.urb1.com/major-designers/enyce/index.html
  3. ^ http://www.findarticles.com/p/articles/mi_m1365/is_7_34/ai_112647829
  4. ^ http://www.hiphoppress.com/2006/04/the_enyce_cloth.html


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