Enrich Loyalty Programme

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Enrich by Malaysia Airlines is a travel reward programme for frequent travelers that comprises a variety of airlines, banks, credit card issuers, hotels and lifestyle retailers around the world.

Contents 1 Enrich 1.1 History 2 Tiers 2.1 Enrich Blue 2.2 Enrich Silver 2.3 Enrich Gold 2.4 Enrich Platinum 3 Partners & Mileage Accural 3.1 Airline Partners 3.2 Travel Services 3.3 Hotels 3.4 Credit/Charge Cards 3.5 Car Rental 3.6 Telecommunications 3.7 Shopping 3.8 Lifestyle 3.9 Other Ways To Accumulate Mileage 4 Rewards 5 References 6 External links

[edit] Enrich

[edit] History

In 30 September 1987, Malaysian Airline System introduced Esteemed Traveller loyalty programme to demonstrated its commitment to customer relationship management. In early 1990s, Malaysia Airlines, Cathay Pacific Airways, Thai Airways International and Singapore Airlines launched their joint Asian frequent flyer programme Passages. The joint programme was officially dissolved in 1999 and Enrich made its debut after the split from Passages.

Enhanced Enrich

Enrich by Malaysia Airlines

In 12 July 2006, Malaysia Airlines introduced its enhanced Enrich frequent flyer programme. The programme is now known as Enrich by Malaysia Airlines (Enrich), modeled after its more successful loyalty programme Grads for Students by Malaysia Airlines. One of the enhancements in the programme was the introduction of the Enrich Silver membership, which focuses on economy class travelers, while retaining the other memberships – Enrich Blue, Enrich Gold and Enrich Platinum. The design of Enrich new membership card gets a fresh touch of ornate batik patterns that reflect the grace and beauty of the Malaysian spirit.

Member

Enrich current membership of one million is spread over 240 countries, with the strongest in Malaysia at about 60%, followed by Australia (14%), Singapore, Britain and the US. Enrich membership numbers have been growing at an average of 23 per cent per year, well above the industry’s average of 18 per cent. Enrich members clocked in a total of 2.5 billion miles in 2005.

[edit] Tiers

There are four tiers in Enrich frequent flyer programe such as Enrich Blue, Enrich Silver, Enrich Gold and Enrich Platinum, each with different privelliges and benefits.

[edit] Enrich Blue

• Redeem Free Tickets
• Upgrade from Economy Class to Golden Club Class or Golden Club Class to First Class
• Free Companion Travel when First or Golden Club Class tickets are bought
• Redeem Golden Holidays Packages
• Top up miles by using Enrich Express
• Enrich Miles Transfer Available

[edit] Enrich Silver

Benefits and Awards

• Elite Tier Bonus
• Priority Boarding
• Priority Check-in
• Priority Baggage Handling
• Telephone Check-in
• Priority Reservation Waitlist
• Priority Airport Standby
• Excess Baggage Allowance
• Access to Golden Lounge Privilege Programme

Requirement: 25000 Elite Miles or 20 Elite Sectors within a calendar year.

[edit] Enrich Gold

Benefits and Awards

• Elite Tier Bonus
• Priority Boarding
• Priority Check-in
• Telephone Check-in
• Priority Reservation Waitlist
• Priority Airport Standby
• Excess Baggage Allowance
• Complimentary Access to Golden Lounge
• Premier Kerb Side Drop Off Zone at KLIA
• Additional 50% excess baggage allowance
• Priority Baggage Handling
• Enrich Gold Assistance Programme
  • Global Emergency Assistance
  • Travel Assistance

Requirement: 50000 Elite Miles or 60 Elite Sectors within a calendar year.

[edit] Enrich Platinum

Benefits and Rewards

• Highest Priority Reservation Waitlist
• Guaranteed Seat
• Kerb-Side Drop Off
• Priority Check-In
• Priority Baggage Handling
• Priority Airport Standby
• Telephone Check-In
• Benefits in All Classes
• 100% Excess Baggage Allowance
• Meet & Greet Service
• The Platinum Suite
• Golden Lounge Access
• Network of Lounges Worldwide
• Chef On Call Menu Service
• Enrich Miles Never Expire
• Elite Tier Bonus
• Spouse Benefits
• Priority Service Line
• Partner Privileges
• Enrich Platinum Assistance Programme
  • Global Emergency Assistance
  • Travel Assistance
  • Automoblie Assistance
  • Home Assistance
  • Concierge Assistance

Requirement: 450,000 Platinum Miles or 375 Platinum Sectors within a 3-year period must be accumulated. To maintain Enrich Platinum, A 100,000 Platinum Miles must be accrued in a calendar year.

[edit] Partners & Mileage Accural

[edit] Airline Partners

• Malaysia Airlines
  • First class
    • Subclass F/P: 200% of actual miles
    • Subclass A: 150% of actual miles

• • Golden Club Class/Business class
    • Subclass C/J: 150% (Eligible for Enrich Miles Upgrade)
    • Subclass D: 125% (Eligible for Enrich Miles Upgrade)

• • Economy class
    • Subclass Y/W/S/M/K :100% (Eligible for Enrich Miles Upgrade)
    • Subclass H/Q/B: 70% (Eligible for Enrich Miles Upgrade)
    • Subclass L/V/S: 30% (Not Eligible for Enrich Miles Upgrade)

• Partner Airlines
  • KLM Royal Dutch Airlines
  • Northwest Airlines
  • Swiss International Air Lines
  • Virgin Atlantic

[edit] Travel Services

• Golden Holidays by Malaysia Airlines

[edit] Hotels

• Equotorial Hotels
• Genting Group of Hotels
• Awana Group of Hotels
• Golden Tulip Hotels
• Pacific Hotels and Resorts
• Conrad Hotels
• Hilton Group of Hotels
• Double Tree Hotels
• World Hotels Brand
• Amari Hotels and Resorts
• Stamford Hotels
• SteigenBerger Hotels
• YTL Group of Hotels
• Ritz Carlton Hotels and Residences
• JW Marriot
• Holiday Villa
• Easter Pavilion
• Meritus Hotels
• Intercontinental Hotels and Resorts
• Mandarin Oriental Hotels
• Nikko Kuala Lumpur
• Pan Pacific Hotels and Resorts
• Shangri-La Hotels and Resorts

[edit] Credit/Charge Cards

All Banks listed below are only available in Malaysia except stated.

• American Express (Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Japan, Australia, New Zealand)
• Maybank (Malaysia,Singapore,Brunei)
• Wespac Bank (Australia)
• Citibank
• Hong Leong Bank
• RHB Bank
• HSBC Bank
• Southern Bank
• Standard Chartered
• United Overseas Bank

[edit] Car Rental

• Avis
• Hertz

[edit] Telecommunications

• Celcom
• Travelling Connect (Combination of various telecommunication providers)

[edit] Shopping

• Temptations by Malaysia Airlines In-Flight Shopping
• Colours & Fragrances (C&F)
• Fidani Chocolate Creation (www.fidani.cc)
• Choc Stop^TM retail outlets

[edit] Lifestyle

• Spa Village at The Residences at the Ritz-Carlton, Kuala Lumpur
• TianPo Jewellery , Singapore

[edit] Other Ways To Accumulate Mileage

• Enrich Express: As long as there is at least 70% of the Enrich Miles needed for an award, remaining 30% can be purchased with cash.
• Mileage transfer.
• Enrich Miles Extension: If Enrich Miles has expired recently, the mileage can be reinstate their validity until 31 December of each subsequent year by applying for an extension.

[edit] Rewards

• Free Flights
• Free Companion Travel
• Travel Class Upgrade
• Free golden Holidays Package
• Free In FLight Shopping
• Lifestyle and Concierge Privileges
• Access to Golden Lounge

[edit] References

• Malaysia Airlines; (2002). Malaysia Airlines Cabin Crew Manual: Introduction to Malaysia Airlines. Kuala Lumpur: Flight Operations.
• Berita Pulse; (October 2006). Berita Pulse, October 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.
• Berita Pulse; (August 2006). Berita Pulse, August 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.
• Berita Pulse; (July 2006). Berita Pulse, July 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.
• Berita Pulse; (June 2006). Berita Pulse, June 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.
• "Malaysia Airlines: Corporate Info". Retrieved 31 October 2006.
• "MASkargo: Corporate Info". Retrieved 31 October 2006.
• "Berita Pulse". Retrieved 31 October 2006.
• Going Places; (August 2006). Going Places, August 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.

[edit] External links

• Penerbangan Malaysia Berhad - Parent Company
• Malaysia Airlines - Corporate Website
• MASkargo - MASkargo Corporate Website
• Berita Pulse - Malaysia Airlines Corporate News [Intranet]
• Enrich by Malaysia Airlines - Enrich Frequent Flyer Programme
• Four Seasons Resort Langkawi - A Malaysia Airlines/Four Seasons Hotels and Resorts Joint Venture
• Department of Civil Aviation
• KL International Airport
• Airbus Industries - Aircraft Manufacturer
• The Boeing Company - Aircraft Manufacturer
• International Air Transport Association - Member
• Pacific Asia Travel Association - Member