Enormous Omelet Sandwich

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Enormous Omelet Sandwich
Serving size	1 sandwich (266 g)
Energy	730 cal
Energy from fat	410 cal
Total fat	45 g (69 %)
Saturated fat	17 g (85 %)
Cholesterol	330 mg (110 %)
Sodium	1940 mg (81 %)
Dietary fiber	2 g (8 %)
Sugars	8 g
Protein	37 g (74 %)
Source	Burger King Nutrition
Notes	May vary outside US market. US % Daily Value based on 2000 calorie (8,370 kJ) diet.

The Enormous Omelet Sandwich is a breakfast sandwich sold by the fast-food restaurant chain Burger King. It is one of their late teen to young adult male oriented products.

Contents 1 Sandwich description 2 History of the sandwich 2.1 Advertising 3 Sandwich trivia 4 See also 5 External links

[edit] Sandwich description

The Enormous Omelet Sandwich consists of sausage patties, bacon, eggs and American cheese on a sesame seed bun.

[edit] History of the sandwich

It was introduced on March 28th, 2005, and attracted significant media attention for its almost absurd collection of ingredients and caloric content. It was the first new product launched under the auspices of then CEO Greg Brenneman, and helped boost Burger King breakfast sales by 20 %.

[edit] Advertising

Burger King again used the viral marketing ads featuring the "Creepy King", who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards. It was promoted with the slogan "Wake up to a mouthful of breakfast with the Enormous Omelet Sandwich." The television advertisements described the sandwich like this: "Two slices of melted, American cheese, two fluffy eggs stuffed with three crispy strips of bacon, and a sizzling sausage patty, piled high on a toasted bun. The Enormous Omelet Sandwich from BURGER KING®. So big, breakfast will never be the same.".

[edit] Sandwich trivia

• The sandwich closely resembles the "Good Morning Burger", a fictional sandwich in the Simpsons episode "Bart's Friend Falls in Love", that had been intended as an exaggeration that could not actually come to pass in real life.

[edit] See also

• Monster Thickburger

[edit] External links

• Burger King nutritional facts (Click 'build a meal', 'breakfast' and 'Enormous Omelet Sandwich'.)
• A BIG breakfast at Burger King, CNN Money.com, March 29, 2005.
• CEO turns the flame up, USA Today, May 23, 2005.