English Beef and Lamb Executive
From Wikipedia, the free encyclopedia
The English Beef and Lamb Executive (EBLEX) is part of the United Kingdom Meat and Livestock Commission and promotes assured quality beef and lamb.
Its web site lists its Vision as:
- “To contribute to the long-term profitability and sustainability of the English beef and lamb industries by listening, reporting and delivering measurable benefits.”
[edit] "Beefy and Lamby"
Former cricketers Allan "Lamby" Lamb and Ian "Beefy" Botham have advertised Quality Standard English lamb and beef for the English Beef and Lamb Executive using the play on their names as a selling point. The characters of Beefy and Lamby are cute cartoon characters and have featured in TV and print.