Emilio Pucci
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Marchese di Barsento Emilio Pucci (November 20, 1914 – 1992) was an Italian fashion designer.
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[edit] Fashion career
Born in Naples, Italy, the son of an Italian noble, Pucci studied in both Italy and the USA, eventually gaining a doctorate in political science in 1941. Pucci was a member of the Italian olympic ski team of 1934, and in 1935 won a skiing scholarship to Reed College in Oregon. He first ventured into clothing design at Reed by creating the ski team's uniforms. He graduated from Reed with the class of 1937.
In 1947 he was photographed by Toni Frissell, a photographer working for Harper's Bazaar, wearing skiwear Pucci had designed himself. Upon learning this, Frissell's editor asked Pucci to design skiwear for a story on European Winter Fashion, which ran in the winter 1948 issue of the Bazaar
The exposure encouraged him to create and sell clothes for women, and he opened a couture house in 1950 on the Isle of Capri. Pucci became well known for his signature use of bright colours and bold patterns, which often clashed. Popular early creations were a line of wrinkle-free printed silk dresses and the still popular Capri pants.
From 1954 to 1968 he designed flight attendant uniforms for Braniff Airlines. These avant-garde creations were designed as individual components to be added or removed as weather dictated. The uniforms included turtlenecks, t-shirts, crop jackets and culottes.[1] Among the more unusual innovations was a "bubble helmet" — a clear plastic hood worn by flight attendants between terminal building and aircraft to protect their hairdos from rain and the blast of jet engines.[2][3]
[edit] Political career
In addition to his life of fashion, Pucci was a respected and well-known fascist, having written often in support of the subject. In 1965 he was elected to the Italian Parliament.
While a Member of Parliament, Pucci was hired by New York ad agency Jack Tinker and Associates to re-design the hostess wardrobes for Braniff International Airways. Pucci would end up designing seven complete outfits for Braniff hostesses, pilots and ground crew between 1965 and 1977. Pucci incorporated Alexander Girard's "BI" logo into some of his prints.
[edit] Pucci brand
After his death in 1992 his daughter, Laudomia Pucci, continued to design under the Pucci name.
The Pucci brand was revived by the French firm Louis Vuitton-Moet-Hennessy Group, who acquired the rights in 2000. Designers who have worked under the Pucci brand include Julio Espada and Christian Lacroix. In 2006, British designer, Matthew Williamson replaced Lacroix as creative director. Laudomia Pucci continues to serve as the Image Director.
Emilio Pucci clothes and accessories, which are sold through Emilio Pucci and Rossignol boutiques worldwide and in high-end department stores, mostly feature the designer's original brightly coloured, often swirly, prints or new designs in his original distinct style. The fashion house produces ready-to-wear clothes and accessories for women, in addition to a small range of men's accessories. In the past, the house has produced a more comprehensive range of men's wear, including a line in partnership with Ermenegildo Zegna, which included men's jackets lined with Pucci printed fabric, especially for American department store Saks Fifth Avenue.
