Elmer Wheeler

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World famous salesman Elmer Wheeler was known for using a phrase or two to increase sales. A drugstore chain wanted to increase its sales of milk shakes. At that time, some customers requested an egg in a milk shake, which added to the cost (and profit). Wheeler's suggestion tripled sales: When the customer asked for a milkshake, the counterperson would say, "One egg or two?" Almost everyone said "one" (The others said "two").

Wheeler published many books on selling in "live" situations. His contributions were mostly to retail situations.

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