Egosurfing

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Egosurfing, also called egogoogling, autogoogling or self-googling, is the practice of searching for one's own given name, surname, full name, pseudonym, or screen name on a popular search engine, to see what results appear. It has become increasingly popular with the rise of popular search engines such as Google, as well as free blogging and web-hosting services. It is sometimes combined with third-party tools such as GoogleFight when several people egosurf together.