Edsel Bermuda

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Edsel Bermuda
1958 Edsel Bermuda
Manufacturer Ford Motor Company
Production 1958
Class Full-size
Body style 4-door station wagon
Engine 361 in³ V8
Transmission 3-speed manual
3-speed automatic
Wheelbase 116 in
Curb weight 3,853 lb
Related Ford Country Squire
Mercury Colony Park.

The Edsel Bermuda was a station wagon produced by the former Mercury-Edsel-Lincoln (M-E-L) Division of the Ford Motor Company of Dearborn, Michigan, and sold through its Edsel marque in 1958. Like the Edsel Villager and Edsel Roundup station wagons, the Bermuda was built on a 116 inch wheelbase shared with Ford's station wagons, as well as core body stampings.

The Bermuda represented the highest trim level available within the Edsel brand for a station wagon, and was only available during Edsel's introductory year of 1958. In addition to deluxe interior appointments, the Bermuda also was outfitted with simulated wood panels and frames, a hallmark of premium station wagon models produced by Ford and Mercury. The Bermuda came in six and nine-passenger configurations. To separate the Bermuda from Ford models, the Bermuda received Edsel's front fascia and vertical grille assembly as well as unique boomerang-shaped taillights. The shape of the taillights posed a problem when used as turn indicators – the left hand taillight appeared as an arrow pointing right and vice versa from a distance.

All station wagons shared the Edsel Ranger's engine availability with a 361 in³ V8 as standard, as was a three-speed manual transmission. Buyers also had the option of a three-speed automatic transmission with a standard column-mounted gear selector, or could choose Edsel's highly promoted but trouble-prone Teletouch automatic, which placed its drive-selection buttons in the steering wheel hub.

While its roll-out was highly publicized in the fall of 1957, the 1958 Edsel was a marketing disaster for Ford. Total Bermuda output for the model stood at 1456 six-passenger units and 779 nine-passenger units making the nine-passnger Bermuda the rarest 1958 Edsel model. The Bermuda was priced at US$3,155 and US$3,212 for six and nine passenger models respectively.

For the 1959 model year, the Bermuda and Roundup station wagons were dropped (as was the trouble prone Teletouch system), leaving only the Villager as Edsel's sole station wagon model.

[edit] References

  • Bonsall, Thomas E. (2002). Disaster in Dearborn: The Story of the Edsel. Stamford University Press. ISBN 0-8047-4654-0. 
  • Duetsch, Jan (1976). The Edsel and Corporate Responsibility. Yale University
  • Heasley, Jerry (1977). The Production Figure Book For U.S. Cars. Motorbooks International. ISBN 0-87938-042-X. 

[edit] External links

Edsel (edit )
Edsel "pickle" Models: Bermuda | Citation | Corsair | Pacer | Ranger | Roundup | Villager

See also: Ernest Breech | Ford Motor Company | Comet | Robert McNamara | Marianne Moore | The Edsel Show | Teletouch