Edith Maude Hull
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Edith Maude Hull, more commonly known as E.M. Hull, is most well-known for her novel The Sheik, published in 1919. This novel is credited with starting the hugely popular "desert-romance" genre. Hull followed The Sheik with subsequent novels The Shadow of the East, The Desert Healer, and The Sons of the Sheik.
Source: Mao, Douglas and Rebecca L. Walkowitz, eds. Bad Modernisms. Durham: Duke University Press 2006.