Edgelake Plaza

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Edgelake Plaza (previously Edgewater Plaza and Edgewater Mall) is a small regional shopping mall located in Manitowoc, Wisconsin.

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[edit] Detail

The mall originally opened in 1979. Original anchors included H.C. Prange Co. and Prange Way at its west and east ends respectively. A single wide concourse stretches between both of these anchor stores, with room for over 20 in-line spaces and several kiosks. It is a low, streamlined structure with typical mall design common in the late-1970s, with Low ceilings and diffused fluorescent lighting allowing the storefront lighting to take more emphasis.

It did not compete directly with Mid-Cities Mall (later retitlted Lakeview Plaza) its sister mall directly to the south. In fact, Edgewater Mall snatched up some of Mid-Cities' tenants who sought more space.

[edit] Today

While the first decade (from opening until 1990) went mostly unchanged, the mall would begin to see a steady decline in foot traffic, and businesses began to leave as the S. Calumet (U.S. 151) corridor at the southwest edge of Manitowoc started to become the retail center of the city.

As of October 2006 the mall has started to see some cleanup of old storefronts, possibly in preparation for new tenants. The current group running the mall is Lakeshore Mall LLC

[edit] Timeline

  • 1979: Edgewater Mall opens. Original anchors are H.C. Prange Co. (Prange's) and Prange Way. There is room for over 20 shops.
  • 1980s: Mall retitled Edgelake Plaza
  • 1992: Prange's becomes Younkers Longtime tenants begin pulling out altogether or relocating to the U.S. 151 (S. Calumet Ave.) retail area.
  • March 1996: Original east anchor Prange Way closes, and remains vacent to this day. Its closure is a huge blow to the mall, which was already half-empty by this point. Tenants continue to leave as leases expire or entire chains go out of business.
  • 1999: On Cue (Rebranded Sam Goody later) opens.
  • July 2000: Mall taken over by MLG Commercial from previous owners Reliastar Life Insurance Group.
  • 2003: Mall taken over by Expansion Commercialfrom MLG Commercial. A Sears Hometown Dealer store is opened.
  • 2005: Mall put up for sale again, this time taken over by Lakeshore Mall LLC. Regis Hairstylists , Diva / Bella Diva Fashions, and Lynne's Apparel all shutter.
  • 2006: Sam Goody and Greentree Gifts close. Future plans are unknown for the mall.

[edit] Former Tenants

Anchors:

Specialties(1979):

  • Id 1
  • Kinney Shoes1
  • Deb Shops
  • Kindy Optical
  • The Fast Foot
  • Regis Hairstylists
  • Diane's Hallmark (Greeting cards / gifts)
  • Brooks Fashions
  • Zales Jewelers
  • The Fitness Store

1: Relocated to Edgewater Mall from Mid-Cities Mall

[edit] Other Former Tenants post-Prange Way Closure

  • On Cue/Sam Goody (now FYE)
  • Greentree Gifts
  • The Snackery
  • Diva Fashions
  • Bella Diva Fashions
  • Lynne's Apparel
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