Talk:Economies of scope

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This is the first time I see the Economy of Scope concept restricted to "marketing an distribution" issues. In 1983 Goldhar and Jelinek published an article in Harvard Business Review and presented the Eco of Scope as "an efficiency wrought by variety, not volume" (vs Eco of scale), including production issues (i.e. same plant producing two types of cars). If one of you has some information about this marketing limitation, I would be interested to know more about it. Thanks.

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