Eclipse (chewing gum)

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Eclipse is a brand of chewing gum, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the pellet gum segment. However, it was modeled after Excel in Canada, which was launched in 1991, eight years before Eclipse was launched.

Eclipse is a Wrigley chewing gum brand that promises to give users "powerful fresh breath." It comes in blister packs of 12 candy-coated pellets.

Mints are also sold by Wrigley's under the Eclipse brand. Eclipse mints are sold in metal containers.

Eclipse gum is available the U.S and Australia, but are also sold in Canada under the name Excel.

[edit] Flavors

• Cherry Chill ("Uniquely Soothing")
• Cinnamon Inferno
• Lemon Burst
• Lemon Ice ("Surprisingly Fresh")
• Midnight Cool
• Polar Ice ("Pleasantly Intense")
• Peppermint ("Sweetly Powerful")
• Spearmint ("Refreshingly Minty")
• Winterfrost ("Distinctly Cool")

There are (as of October 2006) two new "combination" flavors of Eclipse gum, "Spearmint-Melon" and "Peppermint-Berry" with a strong hit of mint from the outer shell and the second flavor blending with it after a short time.

[edit] See also

• Eclipse (mints)
• List of flavors of chewing gum

[edit] External links

• Wrigley's page on Eclipse

v • d • e           Wm. Wrigley Jr. Company
William Perez, CEO & president • William Wrigley, Jr. II, chairman
Past CEOs and presidents: William Wrigley Jr. • Philip K. Wrigley • William Wrigley III • William Wrigley, Jr. II
Chewing gum
Airwaves • Big Red • Doublemint • Eclipse • Excel • Extra • Freedent • Juicy Fruit • Orbit • Spearmint • Surpass • Winterfresh
Bubble gum and candy
Alpine • Altoids • Big League Chew • Bubble Tape • Hubba Bubba • Life Savers • Creme Savers
See also
Wrigley Building • Wrigley Field (Chicago) • Wrigley Field (Los Angeles) • Wrigley Institute for Environmental Studies • Wrigley Square
Annual revenue: $517 million USD (FY 2005) | Employees: 14300 | Stock symbol: NYSE: WWY | Website: www.wrigley.com/