East Town Mall

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This article is about East Town Mall in Green Bay, Wisconsin. For East Towne Mall in Madison, Wisconsin, see East Towne Mall.

Opened in 1981, East Town Mall shopping Center is located on the east side of Green Bay, Wisconsin along Mason Street (the main artery through the City of Green Bay) approximately one mile west of Interstate 43. The shopping Center anchors include Kohl's, Hobby Lobby and Office Max. A movie theatre is also located in the mall along with several other national and local tenants including Radio Shack, Bath & Body Works, GNC, Dollar Tree, Fashion Bug, Hallmark Cards, Christopher and Banks, Regis and Master Cuts. ShopKo, Cub Foods, Aldi, Kmart, Rogans Shoes Superdome, McDonald's, Perkins, Applebee's, Burger King, Sprint Store, Storheim's and Bank Mutual all have locations on the shopping center property.

During its 25+ years of operation, East Town Mall shopping center has become the retail hub for the east side of Green Bay due to its location, ability to accommodate tenant change and its community involvement.

Prominently located along the main thoroughfare of Green Bay, East Town Mall is the only enclosed mall in the City of Green Bay, Wisconsin and is the largest shopping center serving the east side. The shopping Center is a vital retail operation for Green Bay. The rapid growth occurring on the east side of the City combined with the close proximity to Interstate 43 and Green Bay's Business Park (located at the intersection of Mason Street and Interstate 43) contribute to East Town Mall's strong presence in the community.

Originally constructed with Prange Way and Kohl's Department Stores as anchor tenants, the interior portion of the mall quickly filled with tenants such as Winslow's Hallmark, Braun's (now known as Christopher and Banks), Scanlan Jewelers, Radio Shack, Fashion Bug, Regis Hair Salon, Mastercuts and others, many of whom still operate stores at the mall today.

In the mid-1990's the shopping center quickly rebounded from the unexpected closing of Prange Way by relocating Kohl's Department Store to the former Prange Way location and bringing in Office Max. The shopping center was expanded and reconfigured to accommodate Kohl's Department Store and the addition of Office Max. Major alterations were performed in the new Kohl's wing to provide access from Kohl's to the mall. Hobby Lobby soon took over the former Kohl's Department Store location and the shopping center expanded again to accommodate PETCO.

East Town Mall is well known with the public and actively works with the community in the promotion of organizations and events. Popular events such as crafts shows, soccer and little sign up and Boy Scout and Girl Scout events are hosted regularly at the shopping center.

As the east side of Green Bay continues to grow and expand, East Town Mall Shopping Center will probably continue to be a successful retail operation due to its Mason Street location, ability to manage tenant issues and through its community involvement and support.