Earned media
From Wikipedia, the free encyclopedia
Earned media (or free media) is publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Internet, as opposed to paid media, which is publicity gained through advertising.
[edit] References
- http://www.nhtsa.dot.gov/people/outreach/SafeSobr/19qp/sect1/page4.html
- http://www.wordspy.com/words/earnedmedia.asp