E. N. J. Carter

From Wikipedia, the free encyclopedia

E. N. J. Carter was a senior copywriter for N.W. Ayer & Son of New York.

He coined the military slogan, "Be all you can be" for the United States Army in 1981.

He has been:

  • Copywriter at CBS
  • Copywriter at DDB Group Two
  • Senior Copywriter at N. W. Ayer & Son
  • Senior Vice President Associate Creative Director at Scali McCabe Sloves
  • Copy Supervisor at Lowe & Partners
  • Co-Group Head at Ogilvy, London
  • Group Head at Euro RSCG Ball Partnership, Singapore

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