E-crm

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e-crm: is the electronic based version of crm. The User of a e-crm solution uses the sources of the internet to increase the relationship to the customer.

Web-based CRMs can easily handle the relationships between Central Sales Management, Regional Sales Offices and their salespeople. The system presents each user a unique view of their CRM data, whichever role they’re in – whether it’s central sales management, customer care, sales administration, regional sales management or in a regional sales team.

e-crm is the term that some people have used to describe the customer facing portion of the CRM. The term usually implies capabilities like self-service knowledge bases,automated e-mail response,personalisation of web content, online product,bundling and pricing etc.

e-crm gives the internet users the ability to interact with the business through their preferred communication channel and allows the business to offset expensive customer service agents with technology. So the value is the largest one of improved customer satisfaction and reduced cost through improved efficiency