DZRU-TV
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| DZRU | |
|---|---|
| Metro Manila | |
| Channels | 41 (UHF) analog |
| Affiliations | Silent |
| Owner | Nation Broadcasting Company |
| Founded | January 1, 2001 |
| Former affiliations | MTV Philippines (2001-2007) |
DZRU-TV channel 41, is a television station owned by Nation Broadcasting Company and used to operate as the flagship station of MTV Philippines. The station is currently inactive.
[edit] Background
Previously, UHF Channel 41 was being planned for use by NBC for its own acquired programming under the multimedia convergence program of the station's current owners. But sometime in 2000, MTV Asia wanted to go 24 hours on terrestrial television which it didn't get when they were still buying airtime through Studio 23.
NBC broadcast executives, led by the dynamic radio station manager Francis Lumen, signed in MTV Networks for the right to use NBC's UHF Channel 41 for the latter's new extension, to be christened MTV Philippines. The move was in line to NBC's trends toward converging traditional broadcasts with the giant telecommunications backbone of the Philippine Long Distance Telephone Company (PLDT), which had acquired NBC from the Yabuts in 1998 to achieve that purpose.
UHF Channel 41 has its own studio complex at the Fort Global City where its shows were broadcast to Metro Manila and nearby areas.
After 6 years of partnership in the Philippines, MTV Philippines has been placed off-the-air after a multi-year deal with All Youth Channel, Inc. following the dissolution of partnership with NBC.
MTV Philippines was relaunched on March 1, 2007 while UHF Channel 41 remain inactive.
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DWWX 2 (ABS-CBN) - DWGT 4 (NBN) - DWET 5 (ABC) - DZBB 7 (GMA) - DZKB 9 (RPN) - DZOE 11 / DWDB 27 (Q) - DZTV 13 (IBC) - DWCP 21 (SBN) - DWAC 23 (Studio 23) - DWMJ 25 (Ind.) - DZRJ 29 (RJTV) - DZOZ 33 (Ind.) - DWAO 37 (UNTV) - DWBP 39 (ACQ-KBN) - DWVN 45 (3ABN) - DWDM 49 (Ind.) |
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| Defunct and inactive stations | ||
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DWKC 31 (Ind./E!) - DWXI 35 (Ind.) - DZRU 41 (MTV) - DWBM 43 (Ind.) - DWDZ 47 (ABC) - DWBC 68 (Ind.) |
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