DWRR 101.9

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101.9 For Life!
Alam Mo Na Yan!
City of license Quezon City
Broadcast area Metro Manila
Branding Alam Mo Na Yan, 101.9 For Life!
Slogan For Life
First air date 1986
Frequency 101.9 MHz
Format Pop Music
Power 25,000 watts
Callsign meaning DW
Radio Romance (former branding)
Owner ABS-CBN
Website DWRR

101.9 For Life (DWRR 101.9 MHz Metro Manila) is the flagship FM station of the ABS-CBN network in the Philippines. It was acquired by ABS-CBN in 1986 in order to expand its influence even further in the Filipino FM radio industry. It is broadcast live throughout the Philippine archipelago as well as throughout the world via The Filipino Channel (TFC).

[edit] History

101.9 For Life was first aired as KO Radio (DWKO-FM) in 1986, barely 4 months after ABS-CBN re-opened, playing the best hits during that time. Less than a year later (1987), the station reformatted and became known as Zoo 101.9 (DZOO-FM) which is best known for its diamond logo and a slightly uptrend pop sound.

In March of 1989, it reformatted again and this time it became popularly known as "Radio Romance", hence the intials RR, playing all easy-listening love songs, manned by all-female jocks. That year also signaled the station's first nationwide reach when 103.1 Baguio simulcasted its signals, ensuring travellers from Manila to as far north as Ilocos Sur, uninterrupted listening of its programs.

In August 1996, WRR regenerated itself into a mainstream pop music station in response to growing trend of "masa" radio or FM radio for the masses launched by STAR-FM a year earlier. This format plays not only love songs, but also dance and rock hits.

Recently though, whenever its on-air personalities would introduce the station, they have dropped the call letters (WRR) and would just say "Alam mo na yan, 101.9 For Life!

Current DJs are "the Prince of the Airwaves" Jack Melo,"Cutie DJ" Rnold Rei, "Pogi" Ric Rider, "Mr. DJ" Martin D., Laila, "Groovy DJ" China Heart, Don Henry and "Mister Kupido" Reggie Valdez.

[edit] The ABS-CBN FM Radio Network (MOR/My Only Radio)

MOR, which stands for My Only Radio - For Life!, is ABS-CBN's FM Regional Radio Network. Most of its stations play music not usually played by its mother station (WRR 101.9), among others upscale hits.

  • MOR DWEL-FM 95.5-Laoag
  • MOR DZRR-FM 103.1-Baguio
  • MOR DWEC-FM 94.3-Dagupan
  • MOR DWAC-FM 93.5-Naga
  • MOR DWRD-FM 93.9-Legaspi
  • MOR DYMC-FM 91.1-Iloilo
  • MOR DYOO-FM 101.5-Bacolod
  • MOR DYLS-FM 97.1-Cebu
  • MOR DYTC-FM 94.3-Tacloban
  • MOR DXFH-FM 98.7-Zamboanga
  • MOR DXEC-FM 91.9-Cagayan De Oro
  • MOR DXRR-FM 101.1-Davao
  • MOR DXBC-FM 92.7-General Santos
  • MOR DXPS-FM 95.1-Cotabato

[edit] See also