Dutch Gold

From Wikipedia, the free encyclopedia

For the metal alloy see Tombac.

Dutch Gold is a low-cost import lager beer in the Republic of Ireland. It retails at a cost of seven euro for six 500ml cans. In the canned beer market in Ireland, it has a market share of between 11% and 14%, making it the third most popular beer after Budweiser and Heineken. ^[1] Its Irish distributor describes it as

"Brewed and canned in Holland. At 4.2% ABV it is an easy to drink, typically Dutch product and was developed specifically to suit Irish consumers tastes. Dutch Gold is one of the best value for money products on the Irish Market."

The tagline on the can states

"Made from the finest malted barley, hops and pure water Dutch Gold is a premium continental lager beer"

The new "4 for 5" Dutch Gold package.

1 Marketing
2 Competitors
3 Operation Dutch Gold
4 References
5 External links

[edit] Marketing

Dutch Gold is sold to consumers in a number of quantities, including "Six for Seven", "Four for Five" and "Twelve for Thirteen" formats.

In shop advertising is the primary promotional method. Dutch Gold is not advertised on television or radio.

The beer is brewed and canned in the EU under licence of and distributed by Zuidhollandse Bierbrouwerij, a trading name of InBev, a large Belgian brewery that owns the 'Dutch Gold' trademark. ^[2] It contains an alcohol volume of approximately 4.2%.

The classic "6 for 7" Dutch Gold package

[edit] Competitors

Competitors to Dutch Gold include:

Tuborg, a cheap import beer from Denmark
Bavaria, made by Bavaria Brewery, another Dutch import
Pražský a relatively new Czech competitor
Amsterdam Lager, a less popular 'six for seven' beer
Druids Celtic Cider, a strong, inexpensive alternative
Castlemaine XXXX, available for a euro a can in some places
Biere D'or, brewed for Tesco, one gets twenty 250ml bottles for €8.95. This is the equivalent of €1.79 a litre, whereas Dutch Gold equates to €2.33 a litre. However Dutch Gold holds a .2% lead in alcohol volume.

[edit] Operation Dutch Gold

In 2006, Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them. ^[3]