Dubble Bubble

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Dubble Bubble is a brand of bubble gum invented in 1928 by Philadelphia-based Fleer. Diemer enjoyed experimenting with recipes during his free time. In an interview a few years before his death he said "It was an accident". In 1937, the gum went on the market nationally. The gum only holds its flavor for a short time, then it becomes flavorless; however, it is when the gum is flavorless that it is best for blowing bubbles.

It featured a comic strip that came with the gum starting in 1930, featuring twin brothers Dub and Bub. They were replaced by a new character named Pud in 1950.

Dubble Bubble was distributed in rations during World War II. In 1945, Fleer extended the line to apple, grape, and watermelon flavors. In 1954, the company began sponsoring bubble blowing contests--which grew in popularity and were eventually televised. In 2000, this spirit was resurrected when Concord Confections (which bought Dubble Bubble in 1998) began a nationwide bubble gum blowing contest for children aged 12 and younger in Wal-Mart stores across America. The Wal-Mart contest ended in 2006 and was replaced with an online contest.

Dubble Bubble was introduced as the first five-pack of gum in 1957, and began selling gumballs in 1999. The gum is sold in 50 countries.

In 2003, Dubble Bubble celebrated its 75th anniversary.

The brand was acquired by Chicago-based Tootsie Roll Industries in 2004, as part of its purchase of Concord Confections.

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Confectionery products of Tootsie Roll Industries
Andes Chocolate Mint | Blow Pops | Caramel Apple Pops | Cella's | Charleston Chew | Child's Play | Crows | Cry Baby | Dots
Dubble Bubble | Fluffy Stuff | Frooties | Wack-O-Wax Lips | Junior Mints | Nik-L-Nip | Razzles | Sugar Daddy | Sugar Babies
Tootsie Pop | Tootsie Roll
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