Driven To Perform
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Driven To Perform (DTP) is an auto show billed as Western Canada's largest and most established automotive lifestyles tour and originally featured mainly import tuner sport compact cars. The inaugural show was held in Vancouver, BC in 2002 as Import Showoff Canada, but has since changed its name and expanded to include other vehicle types and into the other large metropolitan cities in this region of Canada. Major sponsors include Toyo Tires, Future Shop, Mobil1, Honda, Mazda and Visions Electronics.
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[edit] History
This particular format of showcasing tuner vehicles originated in the Southern Californian area of the United States with the event called Import Showoff and was the first of its kind.[1] As the Canadian counterpart, this series followed suit and were produced as Import Showoff Canada in 2002 and 2003 until sponsor Toyo Tires purchased the titling rights and renamed the shows to their current name in 2004. In fact, "Driven To Perform" ("au-delà de la performance" in French) is a trademarked advertising slogan used by Toyo Tires (See list of advertising slogans). The tour first expanded to include Calgary, Alberta in 2003, and then Edmonton in 2005. Although traditionally associated with import tuner sport compact cars, the events now feature everything from street rods to exotics, DUB-style to racecars, and lowriders to classic cars. Streetbikes, RC cars and other specialty vehicles have also played a big part in the DTP shows since the beginning.
[edit] Description
As a trade and consumer show, exhibitors market and sell various aftermarket products and services for cars ranging from mobile audio-video equipment to engine oils and lubricants. More recently, non-automotive companies like Pepsi, SoBe and Solo Mobile have participated in the Driven To Perform events to target the young, affluent and traditionally male demographics. Frequently, spokesmodels are present to attract showgoers and to pose for photographs alongside cars. These models are also known as import models or booth babes and have gained massive popularity among those in the import scene and now beyond into mainstream media and pop culture.[2][3] Increasingly, music (mostly hip-hop, urban and electronica) and dance have become a large part of the Driven To Perform tour. Whether its DJs spinning the latest tracks, up and coming recording artists performing onstage or B-boys and Go-Go dancing, the lights, the sound and the movement are now an unavoidable staple of these multi-faceted events. The Canadian Street Dance Competition held annually within the Vancouver stop of the tour has in recent years grown to become its own standalone show; especially amongst the street dance community. Though conceptually different in theme, execution and scope, DTP shares many similarities and has been compared to the Hot Import Nights series operating in the USA.
[edit] Events
Driven To Perform hosts one day events in the three largest metropolitan areas in Western Canada; usually in the summer months of June and July. These three areas include Vancouver CMA (Surrey), Calgary CMA, Edmonton CMA, and not coincidentally, are also the fastest growing and only Canadian cities west of Ontario with populations exceeding 1,000,000 persons. They rank 3rd, 5th and 6th, respectively, in the list of the largest cities in Canada only behind Toronto CMA (Mississauga) (1st), Montreal CMA (Laval) (2nd) and Ottawa–Gatineau CMA (4th).
The shows are open to the public with general admission ticket prices between CAD$12 and $17. Individuals who wish to enter their vehicles into competition at the events must pay a higher registration fee but are typically compensated with complimentary VIP access for themselves and a guest. In addition to cars, all DTP shows also feature separate competitions for performance motorbikes, R/C cars, and even a street dance competition for hip-hop dancers.
DTP in Vancouver attracted approximately 12,000 to 12,500 attendees in each year between 2005 and 2006.[4][5]
[edit] Tour Dates and Locations
[edit] 2007 Tour
- June 2, 2007 — Calgary, AB at the Olympic Oval
- June 16, 2007 — Edmonton, AB at the Northlands Agricom
- June 23, 2007 — Vancouver, BC at the BC Place Stadium
- Additional dates and locations may be announced
[edit] Past/Present Participants
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[edit] Notable Appearances
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[edit] See Also
[edit] References
- ^ Their Dreams, Your Realities - Industry Innovators. Super Street, a PRIMEDIA publication. Retrieved on 2007-02-09.
- ^ "Internet killed the TV star", Guardian Unlimited, Guardian News and Media Limited, 15 August 2006. Retrieved on 2007-02-09.
- ^ "Tila Tequila", Time Inc., 16 December 2006. Retrieved on 2007-02-09.
- ^ "Aftermarket show big hit", The Province, CanWest MediaWorks Publications Inc., 01 July 2005. Retrieved on 2007-02-09.
- ^ "Tuner show draws 450 vehicles", The Province, CanWest MediaWorks Publications Inc., 28 June 2006. Retrieved on 2007-02-09.
