Drayton Bird

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Drayton Bird is a man with over 40 years experience in direct marketing and advertising. He began his career as a journalist and copywriter and went on to be a co-founder of Trenear-Harvey, Bird & Watson, a specialist Direct Marketing Agency in 1977. By 1984 this had become the largest and most well-known direct agency in the UK and with the local O & M Direct agency (a subsidiary of Ogilvy & Mather), not performing well in this market, there was little surprise when THB&W was acquired by O & M and he became Vice-Chairman and Creative Director of O & M Direct worldwide.

To promote his business at THB&W, in 1982 Drayton wrote, published and printed Commonsense Direct Marketing. The rights to this were later acquired by an independent publisher and the book has gone on to be reprinted many times and has become a standard work of reference used by students and quoted by speakers around the world.

In 1994 Drayton became one of the first six Fellows appointed by The Institute of Direct Marketing, in recognition of his services to the industry and his leading role within it.

David Ogilvy, who he worked with while at O&M Direct said of him, "Drayton Bird knows more about direct marketing than anyone else in the world."