Talk:Dove Campaign for Real Beauty

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Prior to the DOVE campaign for Real Beauty, the Body Shop had promoted the same "realistic" image for women, albeit in a less overt way with their advertising campaign using a rather plumped-up Barbie. This was a very successful campaign for the Body Shop (a cosmetics company) as it took an icon that was known for it's (her) unrealistic body image and recast her as a much larger woman.

Another company also trying to do a Real Woman campaign is Julianna Rae. A little known company trying to apply the same principal that women do not want to see unattainable images when looking. However, it differs from the DOVE Real Beauty campaign in it's idea of what women consider an aspirational image. The women in the Julianna Rae campaign are perhaps less "real" than the Dove Beauties but not inaccessible). Julianna Rae's product is sleepwear and lingerie and this can be a very sensitive area for women. It's goal was to get as far apart from Victoria's Secret which has both been applauded and heavily criticized for it's conscious approach to an "ideal" body image while still making a claim that real women can still be beautiful. Time will tell which advertising campaign the public prefers.