Dose (magazine)

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Dose is a daily Canadian news website and former daily print magazine.

Dose was a mixture of standalone features and coverage of daily news, sometimes from an irreverent perspective. Each daily issue had a theme, and the top margins of every page usually included trivia items related to the theme.

[edit] History

Dose magazine was launched on April 4, 2005, and was distributed in five major Canadian cities: Toronto, Vancouver, Calgary, Edmonton, and Ottawa. Different news articles from the five cities are still featured on the website. The magazine earned revenue through advertising and selling mobile content(via the website), and is aimed at the lucrative demographic of 18 to 34 year olds. The website targets this market too.

Dose was published by Noah Godfrey, son of CanWest board of directors member Paul Godfrey. The magazine was the product of CanWest Mediaworks Publications Inc. (originally the Calgary Herald Group), which is in turn part of the same corporate conglomerate, CanWest Global Communications, that publishes the National Post, among many other newspapers in Canada, including the Montreal Gazette and the Ottawa Citizen. CanWest also controls the Global Television Network in Canada.

On May 17, 2006, Canwest discontinued publication of the print edition of Dose, although they indicated that the magazine's online presence and selling of mobile content would continue.

The magazine was published 5 days a week (Monday to Friday) in a 23" × 12.5" format that is slightly smaller than a tabloid. (It is, when folded, 11.5" × 12.5", which is almost a square.) Although labelled a magazine, it was printed on newsprint like a newspaper and had the same dimensions as the type of advertising "pull-out" sections currently favored by the CanWest Global chain. The magazine was 20 pages from Monday through Thursday (daily edition) and 24 pages on Friday (weekend edition). Weekly editions included sections such as:

[edit] Layout

Home—headlines, weather, etc., akin to the front page of newspapers
News—the feature article, plus an assortment of news and editorials (including fashion news)
Goods—new or interesting products to check out
Rub—celebrity news and gossip
the Spread—the centre spread (with one article)
Fix—assorted entertainment reviews
Go—local concert and events listings
Working—employment advice and local job listings
Play—sports
Hey—featuring comments on a selected issue by random ordinary folks
Overdose—the last page, with humorous horoscopes, a letter column, puzzles, Sex Advice from Strangers, etc.