Donut King
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| Donut King Inc. | |
 |
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| Type | {{{company_type}}} |
|---|---|
| Founded | In 1981 in Gold Coast, Queensland |
| Headquarters |  Gold Coast, Queensland, Australia |
| Industry | Restaurants |
| Products | Coffee Doughnuts Soft drinkss Quakeshakes Ice Cream Iced Coffee Hot Dogs] |
| Slogan | The world is a whole lot sweeter with Donut King! |
Donut King is Australia's biggest doughnut franchise. Before the introduction of Krispy Kreme and Dunkin Donuts in the Australian market, Donut King was well established in the country. The Donut King chain was founded in 1981 and is currently owned by the Gold Coast-based Retail Food Group Limited. Retail Food Group Limited also owns the bb's cafe franchise system which incorporates 70 stores within Australia and New Zealand. As at 9 March 2007, there were 280 Donut King stores situated in Australia.
Besides doughnuts, Donut King also serves a large variety of other beverages and food items, such as coffee and teas, soft drinks, milkshakes, 'quakeshakes', soft-serve ice cream, toasts and hot dogs. Many of these are offered along with doughnuts as part of a promotion or "meal deal".
Donut King also sponsors various events around Australia.
[edit] Slogans
- Donut King; the greatest tasting doughnuts in the world!
- "What do you feel like?" "i feel like a king!" - this slogan leads a recent campaign featuring discredited One Nation politician Pauline Hanson.
- "Life is a hole lot sweeter with Donut King"
