Donna Hoffman

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Donna Hoffman is the Chancellor's Chair at the A. Gary Anderson Graduate School of Management at the University of California, Riverside. She is the founder of eLab 2.0, an online laboratory for consumer behavior research and the Co-Director of the Sloan Center for Internet Retailing.

Her award-winning research focuses on Internet marketing strategy, consumer behavior in online environments, and the policy implications of commercializing the Internet. She has published widely in the top marketing and management journals and speaks frequently on the topic of Internet commerce strategy. Professor Hoffman was awarded the prestigious William O'Dell Award for long-term research impact and is the recipient of the Sheth Foundation/Journal of Marketing Award for her long-term contributions to the marketing discipline.

Prior to her appointment at the University of California, Professor Hoffman served on the faculty at Columbia University, University of Texas at Dallas and Vanderbilt University. At Vanderbilt, Hoffman launched the first graduate business program in electronic commerce in the country and, together with Tom Novak created the first iteration of eLab 2.0.

Hoffman has an A.B. degree from the University of California at Davis, and an M.A. and Ph.D. from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill.