Don Peppers
From Wikipedia, the free encyclopedia
 |
This article may require cleanup to meet Wikipedia's quality standards. Please discuss this issue on the talk page or replace this tag with a more specific message. This article has been tagged since December 2006. |
Don Peppers is an author and a founding partner of Peppers & Rogers Group.
Don, along with co-author Martha Rogers, Ph.D., wrote a series of business books, including The One to One Future
Don is also the author of Life's a Pitch -- Then You Buy, based on his career as a new business rainmaker for several large advertising agencies.
Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.
