Doc Searls

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Doc Searls
Doc Searls
Etech 05
Etech 05

Doc Searls (born on July 29, 1947) is a widely-read blogger and a columnist and senior editor for Linux Journal. He is often credited for originating the quote "Markets are conversations". This quote refers to ideas in The Cluetrain Manifesto that describe how the Internet has changed corporate marketing.

He published, along with David Weinberger, the seminal article about the Internet "World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else".

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