DNA Studio

From Wikipedia, the free encyclopedia

DNA Studio is a Los Angeles-based interactive advertising agency founded in 1994 to provide marketing for the Web. Originally known for work in the entertainment industry (film, television, and music), DNA now has a broader client profile and operates as a full-service marketing firm.

DNA Studio has regional offices in St. Louis and Atlanta, and has risen to #34 in Ad Age’s Top Interactive Agencies.

In September of 2006, DNA Studio merged with WHITTMAN-HART of Chicago to form one the largest U.S. independent interactive agencies.

1 Clients
2 Facts
3 Quote
4 External links

[edit] Clients

[edit] Facts

The “DNA” in DNA studio stands for Dedicated Net Access.
Costume gorillas ran in the LA Marathon for Nintendo’s Donkey Kong as part of a DNA campaign.
Founded by John Moshay, who formerly ran the A4 apparel company, Chris Gibbin, a theatrical designer whose credits include "Se7en", "Singles (film)", "The Fabulous Baker Boys" and "Matewan", and Josh Mutchnick, who is the brother of Will and Grace creator Max Mutchnick.
Pioneered Flash/Green screen hybrid technology with introduction of the “Virtual Host.”
DNA’s web site for first Harry Potter film-- built only off book art under JK Rowling's direct supervision-- had 125 million visitors.
The winner of DNA's Star Trek Voyager season-long game won a spot on the show's final episode.
“Good Deed Doers” filled the streets of the Sundance Movie Festival for AOL Moviefone.
DNA also produces a line of fitness videos, including “Aerobic Striptease” by Carmen Electra and Paula Abdul’s “Cardio Cheer”.

[edit] Quote

Chris Gibbin, COO: “Advertising is increasingly fragmented, to the extreme of creating one-on-one opportunities with a proactive audience. Marketing through wireless mobile is just one example.”