DNA (newspaper)
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Daily News and Analysis (DNA) is a daily English newspaper published from Mumbai, India, launched on July 30, 2005. Targeted at a young readership, it is Mumbai's fastest growing newspaper in any language. It is also the fastest growing English language newspaper in India.
A high-profile advertisement campaign with the bottomline ‘Speak up, it’s in your DNA’ preceded the birth of DNA, barely 96 hours after the horrific July 26, 2005 floods in Mumbai, India's commercial capital.
DNA is owned by Diligent Media Corporation, a joint venture between media industry majors – the Dainik Bhaskar Group and Zee Group.
Without a reach of more than 120 countries and access to more than 250 million viewers globally, Zee TV has created a strong brand equity and is the largest media franchise serving the South Asian Diaspora with presence in major global markets.
The Dainik Bhaskar Group has soared to the top of the print media industry in India with its flagship Hindi daily, Dainik Bhaskar (India’s No 1 Daily Hindi newspaper), and the Gujarati frontrunner Divya Bhaskar.
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[edit] Editorial board
DNA’s editorial board includes some of the most respected names in the Indian newspaper industry. Besides editor Gautam Adhikari, the Board comprises Ayaz Memon, Arati Jerath, Malavika Sangghvi, Pradyuman Maheshwari, R Jagannathan, Sathya Saran, Sidharth Bhatia and Vinay Kamat.
[edit] Editorial stand
The paper has a liberal outlook, and supports reformists in Mumbai and across the world. Through news, views, analyses and interactivity, DNA provides readers with a composite picture of Mumbai and the world. Its interactive platforms seek to bring the reader and surfer at the centre of its news activity.
[edit] Format
DNA is the first daily newspaper in India to introduce an all-colour page format. This, coupled with smart design and an innovative approach, has made an immediate impact on readers.
The paper is broken up into sections for convenient reading. There is the main section that includes an interactive Speak Up page, and City, Nation and World news pages. That is besides the Editorial page, which features some of the finest writers, and an Evolutions page that has news from the world of technology.
The other sections include Sports and After Hours. The latter section gives you the hottest news from Bollywood, first!
There are also two zone-targeted supplements, West Coast and Navi Mumbai.
The daily pulloutsspecial sections include JobSmart, Glory, Bricks 'N' Mortar and Life 360. The Sunday edition features two magazines - a women's magazine called Me, and a children's magazine called YA! Young Adults
[edit] Circulation
According to the National Readership Study (NRS 2006) findings released in August 2006, DNA’s readershiip in Mumbai city is 518,000 in the February-May 2006 period, an exceptional achievement for a newspaper that at the time of the survey was 10 months old.
In March 2006, the Indian Readership Survey determined DNA’s readership to be 402,000. The NRS numbers show that DNA’s readership has increased by 1,16,000 over the April IRS figures.
On February 11, 2007, DNA announced that its paid circulation has crossed 400,000. It had crossed 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures. E & Y submitted its report in July, putting its paid circulation at 270,000.
Meanwhile, the readership figures released by NRS show DNA has the largest increase (29%) for any general English newspaper in Mumbai, and indicates that DNA is by far the fastest growing newspaper in that city. In one year of existence, it has established itself as Mumbai’s No 2 newspaper.
[edit] On the Net
DNA can be accessed on the Web www.dnaindia.com[1]
The site features breaking news through the day.
The epaper, an exact replica of the print edition on the Internet, is available in an easy to read format, from anywhere at www.digital.dnaindia.com or www.epaper.dnaindia.com
