DIY cassette label

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DIY cassette labels were fiercely independent recorded music labels that chiefly released music on cassettes as a cheap and easy way to distribute their product. They were very much reacting to the prevalent big label mentality and often featured difficult and challenging music (but by no means exclusively). In the 1980s many labels started to collaborate with each other and a culture of swapping and assisting with each other's distribution began. This rapidly turned into a DIY cassette movement becoming widespread enough for the mainstream music papers and major labels to take notice.