Dixons (Netherlands)
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Dixons is a Dutch chain of stores specialising in, as the company likes to call it, leasure time electronics. This means that Dixons does not sell products like washing machines or vacuum cleaners but does provide things like game consoles, PCs, televisions, mobile phones, personal audio systems and cameras.
Originally launched by the Dixons Stores Group plc as nothing more than Netherlands-based branches of the British electricals store Dixons, the Dutch arm of the company was sold to Amsterdam-based company Vendex KBB (now Maxeda). They changed the store format to what it is now, before selling the company to Dexcom in 2006. There are now over 150 Dixons stores in The Netherlands. Dutch-based Dixons now has no affiliation with the British Dixons Retail Group at all.
In 2006 Dutch department store Vroom & Dreesmann opened a small number of franchised in-store branches of Dixons in some of its stores.
[edit] See also
- Dixons UK
- DSG International (Formerly known as Dixons Retail Group)
