Direct navigation
From Wikipedia, the free encyclopedia
Direct navigation describes the method individuals use to navigate the Internet in order to arrive at specific websites. Direct navigation is a new, loosely defined term which is generally understood to include type-in traffic and bookmarked traffic. This involves an internet user navigating to a website directly through the website address bar, bypassing any online search engines and navigating directly to the domain.
WebSideStory has recently published a report illustrating that direct navigation traffic, converts into sales for advertisers at a rate twice that of search engines.[1] Specifically, the Q4 2005 study of internet traffic, revealed that direct navigation traffic such as browser type-in traffic, bookmarks of existing sites and visits to existing, known website domain names converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo.[1]
[edit] References
- ^ a b WebSideStory (January 30, 2006). Search Engines Have More Than Twice the Conversion Rate of Other Acquisition Sources, According to WebSideStory. Press release. Retrieved on 2006-05-06.
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[edit] External links
- SiteVestors - Buyers of Premium Direct Navigation and Type-in Domain Names.
