Direct Line
From Wikipedia, the free encyclopedia
Direct Line is a division of the Royal Bank of Scotland Group that specialises in selling insurance and other financial services over the phone and internet. It was the first telephone insurer in the UK when launched in 1985 and soon became the UK's largest provider of motor vehicle insurance. Direct Line headquarters is located in Croydon but it also has offices in Glasgow. Overseas, the division has expanded into Spain, Germany, Italy, and Japan.
Direct Line is particularly known in the UK for its distinctive logo, a red telephone on wheels, which is used extensively in advertising.
Direct Line also runs a roadside recovery service, which operates under the name of Green Flag. Green Flag is the third largest vehicle accident and breakdown company in the UK. Green Flag's head office is at Pudsey in Leeds. It operates a 24-hour call centre for vehicles in distress. In 2005, Green Flag took its ten millionth call.
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Banking: Adam & Company | Coutts von Ernst | Charter One | Child & Co | Citizens | Coutts | Drummonds Bank | First Active | MINT | NatWest |
Insurance and Motoring: Churchill | Devitt Insurance | Direct Line | Finsure | Green Flag | Jamjarcars | Lombard Direct | Privilege |
Corporate and Payment Services: Angel Trains | BIBIT | Lynk | RBS Greenwich Capital | Streamline | WorldPay |
Annual Group Revenue: £20.9 billion GBP (11.8% FY 2004) | Employees: 140,400 | Stock Symbol: LSE: RBS | Website: www.rbs.com |