Talk:Diamond Star DA40

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The proper name of the aircraft is the "Diamond Star DA40" or "DA40 Diamond Star" so I moved the page here.ChadScott 05:47, 1 October 2006 (UTC)

[edit] Rebranding reversion

I think the recent reverter misunderstands "rebranding". Sure, if we were talking about cattle ranching, from where the term doubtless arises, he would be correct. But products are "rebranded" all the time. It's what marketing people say when the same product undergoes some minor or cosmetic changes and they discontinue the old name in favour of a new one. They do not go out and find all the old instances of the product and stamp them with the new name. This is precisely what has happened with the DA40-180. You cannot find it on the company's web site anymore. It's now called the DA40-XPXL. It's been rebranded. And they've made a few small changes. Paul Beardsell 07:38, 21 December 2006 (UTC)

Perhaps then I was misled. If "rebranding" is marketer's jargon, then perhaps avoiding the term would keep others from getting misled as well. The way it was before I reverted it seemed to indicate in my opinion that the marketing department started calling the DA40-180 an XL and that suddenly made it fly faster, in spite of that being obviously impossible. The DA40-180 still exists whether or not Diamond sells or makes them, and they still only go 140-some knots... Reswobslc 08:06, 21 December 2006 (UTC)

I think you're more on your own on misunderstanding "rebranding" that you may realise. The article is now wrong where it says "The version of the DA40 currently in production is known as the DA40 XL" as there is the FP version which is not an XPXL. I'll fix it and, in deference to you, will not re-introduce the "rebranding" word. Also, please refer to the Austrian web site - there is an English button to press - for what Diamon themselves call these aircraft and ow they present them and list them. Paul Beardsell 10:47, 21 December 2006 (UTC)

Looks good to me. Reswobslc 18:15, 21 December 2006 (UTC)

Thanks. I didn't mean to appear personally critical. Paul Beardsell 20:10, 21 December 2006 (UTC)

Oh, not a problem. I just noticed myself reverted, and had no idea someone reverted us both by mistake, and spoke too soon. Reswobslc 21:06, 21 December 2006 (UTC)